Email verification can be a time-consuming process. The benefits include higher deliverability, lower bounce rates, better engagement, and protection from data theft. But it can also be frustrating for your users. Let’s explore why it’s necessary and how to do it properly. Then you’ll be able to create an email marketing strategy that will make your subscribers happy.
It improves deliverability
One of the best ways to improve email deliverability is to make sure you’re sending to valid email addresses. Invalid email addresses can affect your reputation as a sender and can have negative effects on your email metrics. To avoid this, you can use email verification to remove invalid addresses from your database. This not only helps you keep your database smaller, but it also ensures that your emails are going to the right people.
The process of email verification leaves you with a list of active, real email addresses. This helps you generate more accurate campaign insights. It also allows you to conduct A/B tests on your campaign’s message and call-to-actions.
It reduces bounces
Email verification is a key step to improve email marketing results. It not only improves the email deliverability rate, but it also improves reputation and standing with your email service provider (ESP). While you can’t completely eliminate bounces, it can drastically improve the number of emails you receive. Email verification is a quick and easy way to increase your email success.
Bounces are caused by a number of reasons. One of the major causes is an outdated or inactive list. To avoid this, you need to regularly clean your contact list. This will ensure that you are sending emails to those who are actually interested in your content. In addition, you should use a list verification service to detect and remove inactive addresses.
It improves engagement
Email verification is a great way to increase engagement in your email marketing campaign. It helps prevent your emails from being placed in spam folders and improves your deliverability. It can also help you avoid blacklists. Invalid email addresses can lower your engagement rate and may even get you blacklisted. But how do you ensure that you’re sending to the right address?
The first step is to ensure that the email address of the person subscribed to your list is correct. Using email verification service will remove any non-existent or incorrect email address from your list. Additionally, it will allow you to see what your subscribers are most interested in. In addition to improving engagement, email verification will also improve your IP reputation.
It protects you from data theft and fraud
One of the ways to protect your e-mail from data theft is by using email verification. Such technology was created to verify the origins of email addresses, to prevent spam and other scams.
The process is carried out by checking every email address entered onto a system in milliseconds. The entry triggers rule-based actions; for example, blacklisting every email address that contains gibberish. There is no need for manual review. Rules can be set for the verification checks, for example, involving blocking emails from certain domains or service providers.
Email verification enables businesses to build their own rules and blacklists, by identifying patterns of sign-ups and email addresses connected to fraud.
Email verification is a cost effective way to detect fraud and save time when working with email database