20% of your local optimization efforts will give you 80% of your results.
Wondering how?
With Google My Business.
Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.
Google My Business
Most of the people you’d come across; consider GMB as just another place to display information about the business.
But that’s not true!
If you haven’t used Google My Business to its core, you are leaving money on the table.
If used correctly, Google My Business is such a powerful tool that can bring you more and more business!
How?
Here it is…
1) Ensure The social media account management Information Is Complete And Consistent
Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.
If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.
Also,
Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.
Inconsistencies in the information will negatively impact your search ranking.
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2) Verify Your Listing (If You Haven’t Done It Yet)
This is the key to unlock all the GMB features.
To verify your listing, you’ll be required to submit a code that is sent to your business address.
If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.
After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.
3) Google My Business Descriptions ARE BACK!
Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.
Well, the good news is…
Business Descriptions are back!
With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors