Businesses that are in the B2B segments of business have were unable to grasp the potential of social media marketing, especially when one company is marketing to another. The power and value in social media advertising is unclear to people who view it as to be a form of marketing that is not relevant to their business. But , the reality is that there is an increasing number of marketing campaigns that are being conducted on social media sites such as Facebook, Twitter, LinkedIn even for B2B firms too. Today, companies are increasingly aware of significance of marketing via social media Werbung Mittelstand.
Many B2B businesses are cutting their marketing budgets for offline marketing and are focusing for online-based marketing. B2B magazine conducted a recent survey on this , and found that 48 percent of B2B businesses are investing more money in marketing online rather as offline advertising.
Why Social Media Marketing Is So Effective?
It’s true that people are sick of sales pitches and marketing talk. If they want to learn more about any company or product they look online for websites where they can meet real customers and learn about the service or product more. If you go through what is meant by social media,, you will understand why this is becoming increasingly useful. According to Wikipedia:
“Social media” can be defined as an online technology and the practice that users can use to share experiences thoughts, opinions, views and knowledge with one another. It may take various forms such as audio, text, videos, images, podcasts or wiki, for example… ”
This definition is the reason B2B businesses are moving to social marketing. B2B companies are using a wide range of marketing channels on the internet and an analysis conducted of B2B tech decision-makers highlights these figures regarding their online marketing
90% of businesses participate with online marketing via video. 80 percent of companies are involved in blogs marketing. 80% of companies are involved in Wikis
69% of companies are involved to Social Network marketing
It is evident that 69 percent of B2B firms use social networks mostly to help with networking and business development.
Why B2B Companies Should Use Social Media Effectively?
We’ve observed in the above statistics the amount of companies making use of social media as their main marketing strategy. However, the numbers aren’t always the only factor in determining whether or not we are certain that it will increase the value of our business. Now let me explain exactly how the social media marketing campaign can benefit your company’s success.
We all know that marketing tool is used to inform customers about your product, about your company , and about the services it offers. Social media does exactly the same thing and is more efficient in the present day, when consumers are online all the all the time.
The first thing to note is that social networking websites offer you the possibility to present your company or products to millions of users immediately.
It is possible to build a connection with your customer through social media, even with people who would not be aware of your business.
It makes the business or product appear to customers and they begin talking about the product and the word spreads like a breeze and you don’t need to try at all. It helps increase your global reach and thus, more business is guaranteed.
Social media gives you the alternative to:
Contribute your knowledge and experience
Use the knowledge of potential customers
Connect with prospects using customer the evangelism
Let consumers assist consumers.
For the majority of the marketing staff, it might be difficult to transition to social media marketing, but it doesn’t require a lot of effort to succeed. At first, you should select a some initiatives you believe will work until you are comfortable deep dives into social media.