This can, for example, be your company logo or an image of what you sell. WhatsApp can enhance the reach and productivity of a business. According to industry estimates, WhatsApp has more than 2 billion users worldwide as of 2022. Though WhatsApp’sfinancial statements aren’t public (Meta doesn’t break down its revenue by company), Forbes estimated potential revenue to be $27–$29 billion by Q1 of 2022. Koum, along with his co-founder Brian Acton, has long been an advocate for the privacy of WhatsApp users. WhatsApp was founded in 2009 by Brian Acton and Jan Koum as an alternative to pricey SMS services. Vanessa Page is a serial entrepreneur and millennial expert.
Chapter 1: Introduction to Whatsapp for Business
This tracks the number of products and services sold through WhatsApp. This provides insights into how well your business is doing and how much of your products are being sold. To keep your customers engaged and respond on time, this is designed to help you respond to your customers quickly which boosts customer satisfaction. To track your engagement you can use the analytics provided by WhatsApp business API providers or you can use a third-party tool. These analytics dashboards provide insight into click through rates, message open rates, number of visits rate, etc. As I said earlier a retailer can use Whatsapp business APIs to automate order processing, notify customers of their orders, and handle requests.
One of Spain’s leading insurance providers, Mutua Madrileña, offers personalized messaging for customers via WhatsApp on more than 1,000 topics. In the first six months of using this new channel for customer support, the company had received nearly half a million messages, making up 23% of digital customer inquiries. As the third most used social media platform besides Facebook and YouTube with over two billion users Whatsapp has proven to be the most popular app for getting in touch with your customers.
Go to your mobile setting for the WhatsApp Business app and turn on the Access to notifications, audio, contacts and all media files. This will enable seamless sharing and accessibility to everything on your app. You can easily find the WhatsApp Business app on the Google Play Store and App Store. So, the first thing you need to do is install the WhatsApp Business application on your mobile. Reduce response times and manage all your social messages in one place with Hootsuite Inbox. Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media.
WhatsApp Business for desktop: a how-to guide
Unlike some other platforms, WhatsApp doesn’t use special usernames. This means anyone who uses WhatsApp is automatically added to your contact list, which makes set up a breeze. Both the WhatsApp Business application and the options to use WhatsApp Business on your phone work perfectly fine for small businesses. If you run a company with one or two people, you probably won’t get too many messages anyway. But when the volume of messages on WhatsApp increases and your team grows, you may need to start using the WhatsApp Business API. Customer service Trengo is the all-in-one customer service software solution that enables you to make customers happy.Sales Generate more leads by having the lowest possible response time. We hope by now you have an idea on how to make a WhatsApp Business account.
WhatsApp business can be used to effectively engage with your customers which can lead to increased customer loyalty and trust. To start I will love to provide you with some features of WhatsApp business that a regular WhatsApp doesn’t have, which will aid in better business communication. Note that you cannot use personal names for a business account. You have to use a business name, and even then, WhatsApp has strict guidelines on what words and characters are allowed and not allowed to be in that name.
Read more about WhatsApp Business API here.