The UK’s mobile market is massive and continues to grow. These devices, which are smaller and more portable than ever before, have many benefits. According to the OFCOM Communications Market Report 2013 94% adult users own or use a phone. This has seen a total of 82.7million mobile subscriptions in UK alone, with 61% subscriptions on contract handyabo.
“… activities use smartphones more than half of adults (51%), almost twice the amount that was 27% two years earlier.
Tablet ownership, which rose from 11% to 24 percent in 2012, has more than doubled. “On average, a household now owns at least three types of internet-enabled gadgets and one in five households owns six or even more,” says the OFCOM Communications Market Report (2013).
Mobile devices require mobile connection, which can be either for smartphones or tablets. To pay a fixed monthly rate for more minutes, text and internet data, consumers are turning to monthly pay-per-month plans. The choice of plans today is more than anything available a few short years ago.
What is new in the world of network? Consumer demand, consumer interest and competition have all been addressed by network operators, which means that we now have more choices when selecting a plan that suits our needs. It’s not necessary to sign two-year contracts that look appealing at first. Many people then regret signing them.
SIM-only deals are a revolutionary innovation in the industry. These SIM-only deals offer a great compromise between pay per month and pay-as,-you-go options. You can now get attractive allowance packages in tripe amounts (often uncapped) without having to commit to a lengthy term. Flexible plans of 30 days (1-month) allow us to adjust the price, the allowance, but more importantly, the freedom and flexibility to choose whether to continue or quit. After the term is up, it’s possible to accept competitive offers. Problems or payments that fall between long-term holders of contracts do not have to scare us. It’s like owning a SIM to pay-as you-go with total control and reaping the benefits from monthly allowances.
The new mobile networks, which highlight their unique selling points and draw attention to them, force major market players to rethink the strategy of existing products and launch new ones. Mobile phone users are price conscious. Even if a plan is slightly more expensive, it can still be appealing to make the switch. Tablet users can save money by choosing data-intensive plans.