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They have stretched their creativity, and that’s a good thing because it shows their company culture. For example, there was a Coca-Cola billboard wherein they did more than just placing an image of their signature bottle. Instead, they placed their ad in an old building and created an illusion of having multiple straws from different windows. And it seems that everyone was drinking from the same bottle. How does billboard advertising manage to sustain the market’s attention after all these years?

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Out-of-home ads can include billboards, bus shelters, wallscapes, and posters. Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Plan and launch an effective and profitable advertising campaign with this guide and set of templates. Additionally, billboards can be placed anywhere in India, allowing you to target specific markets.

What are the benefits of billboard advertising?

Developed by the team at advertising agency JWT, New Delhi, this Unitech billboard takes advertising to new heights. Here, hundreds of dummy matchboxes were produced and and stuck together in these Lego-like high-rise structures promoting new villas gated community at Karma Lakelands in India. When extreme right-wing party Le Front National won the first round of the 2017 French presidential election, the country saw a rise in racist rhetoric. Leo Burnett France and Le CRAN used a different type of billboard to remind the French people the lasting damage racist language can have. Chick-Fil-A is a globally recognized brand for a myriad of reasons, including their top-notch customer service, good works, and their famous billboards. The same concept applies to billboards and works in Out Of Home advertising better than many other advertising avenues. You have a captive audience guaranteed to glance over your billboard for at least a few seconds, think about it while they drive, remember the visual, and engage in their mind.

Read more about times square advertising here. These billboards designed by the team at Advico Young & Rubicam in Switzerland display exactly how simplicity can often be the most creative and impactful form of design. Each billboard is a zoomed in image (presumably 12X and taken by a Leica V-Lux 1 camera) of the object behind it, displaying the camera’s superior zoom quality that doesn’t miss a detail.

This is not only excellent for catching the eye, but it also makes you think of a hot bowl of delectable soup on a chilly day. Your target audiences will never feel exhausted or bored while taking a gander at your advertisements. With such ads, you will give your customers a genuine opportunity to roll out some customary improvements or enhancements to update and engage them.

People may now watch advertisements from a wide range of locations and engage with them as well, thanks to technology. Customers may interact with your brand, which makes your advertisements more memorable and encourages them to visit your small businesses online. Adintime is a marketplace dedicated to the purchase of advertising media. Our media experts stand by your side to help you in your advertising journey. Fliphound, your outdoor advertising expert, serves hundreds of businesses and manages thousands of campaigns each year.

Despite these constraints, billboard ads continue to flourish because of its main strength – its size. What makes billboard advertising unique is how it presents an ad to a maximum number of people without exerting too much effort.

They use vehicles like trucks for doing effective mobile advertising of their brand, product, or service. The audiences that get targeted through billboard advertising are huge, and hence, its impact is also massive. There are two main types of billboards based on their essential characteristics.